Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01975_Field_OMWA T2.txt

Text File | 1996-04-10 | 697b | 14 lines

which the natural order of words supports a new
perception of something. His focus was on
literature first, and then the broader aspects of
communications. He was just loading us with these
tremendously vivid verbal insights and we had to
wrestle with them. People loved it. The stuff came
to its apex in the ’60s when there was a new
appetite for tolerance, respect for the poetic mode
right across the whole fabric of society, and
everybody just swallowed that stuff. It was
wonderful. They played back his phrases as if they
understood what they meant. And people play
back poetry as if they understand what it means,
when often it’s working on a level underneath